The new Greenpeace Click Clean report – ‘Clicking Clean – who is winning the race to build a green internet?’ – states that greater transparency and collaboration within the data centre and technology industries will improve rising carbon emissions and sustainability in general.
The report analyses big tech and data centre companies on their use of renewable energy, advocacy and transparency on energy sources, and planning. Google, Facebook, Apple, and Switch received A grade ranking for meeting all criteria and being 100 percent powered by renewable energy. Many hyperscalers scored highly in the report for adoption and initiatives of renewable energy, but many others are being urged to improve advocacy, transparency, and work collaboratively.
Roel Castelein, Customer Services Director of IT efficiency company The Green Grid, said: “The Greenpeace Report is a good indicator that while there are definite movements towards a more sustainable data centre industry, many organisations have sought individual goals, rather than working together to share best practice and find the best ways to a sustainable future. Google, Facebook and Apple are constantly pushing the barriers of green innovation, while also working closely with energy suppliers to help achieve sustainable company targets. Their ability to advocate such measures is beginning to influence the rest of the sector, yet more must be done.
“Netflix is one such hyperscaler that whilst having one of the largest data footprints out of all the companies profiled, it has been urged to increase the adoption of renewable energy and advocate for more use of renewables across the data centre industry. As the video streaming market continues to grow and produce unprecedented amounts of data, the need for Netflix or an equally large provider to set the standard and advocate green policies can set a precedent for others to follow.”
“The growth in the amount of data demands that all data centre providers come together, rather than working in silos, and be clear in their use of renewable energy in creating a more sustainable industry. Whether it’s meeting government sustainability objectives, using renewable energy as secondary sources, or pushing for stronger connections with energy suppliers, it can all contribute to enhanced efforts in tackling carbon emissions.
“The need for data centre providers and end users to collaborate to ensure our use of data is sustainable has never been greater. Organisations like The Green Grid are providing the space for this to happen and are developing a range of tools to make sure that our growing dependency on technology is sustainable.”